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  • Most people need to die.

    Most people need to die.

    Most people need to die. Not literally.They need to die to their old self.To be reborn. The truth about change:Most people only adjust the outside – new clothes, new job, new habits.But nothing shifts within.They tweak the surface but never fully embrace the new identity needed for real transformation. And eventually, we drift back.Back to…

    July 7, 2025
  • Why I start work at 11 AM (and why it matters)

    Why I start work at 11 AM (and why it matters)

    Why I start work at 11 AM (and why it matters)It’s Tuesday 11:06 AM, and I just sat down at my computer.Late start?Indeed. My emails and posts have been going out later because I’ve made a conscious choice about my morning routine. After my daughter starts her homeschool day, I head to my home gym…

    July 7, 2025
  • 3 Things I still miss after 20 years of leaving Special Operations Forces.Two decades since ´hanging up my green beret´.

    3 Things I still miss after 20 years of leaving Special Operations Forces.Two decades since ´hanging up my green beret´.

    3 Things I still miss after 20 years of leaving Special Operations Forces.Two decades since ´hanging up my green beret´. Different life for sure. Different challenges. Different mission. But some things stick with you…..even after 20 years. Here are three I still miss – and use every day: – The BrotherhoodNothing compares to the bond…

    July 7, 2025
  • My wife wanted to kill off our lucrative ´side hustle´. My wife, Manon, is a bit mad at me—and, yeah, I can see why. Here’s what happened…

    My wife wanted to kill off our lucrative ´side hustle´. My wife, Manon, is a bit mad at me—and, yeah, I can see why. Here’s what happened…

    My wife wanted to kill off our lucrative ´side hustle´. My wife, Manon, is a bit mad at me—and, yeah, I can see why. Here’s what happened… Back in 2008, after years of building our business together, we both decided it was time for her to step back. Manon had done an incredible job growing…

    July 7, 2025
  • In ’99 I had a Dream: Become a Commando.Not a backup plan. The only thing I wanted. Here’s the thing about dreams:

    In ’99 I had a Dream: Become a Commando.Not a backup plan. The only thing I wanted. Here’s the thing about dreams:

    In ’99 I had a Dream: Become a Commando.Not a backup plan. The only thing I wanted. Here’s the thing about dreams: We’re experts at putting them on hold. We tell ourselves:“I’ll start when the kids are older”“Once I have more savings and feel financially secure”“When the timing is right”Or any other excuse. Even worse?Some…

    July 7, 2025
  • 8 Months, 160+ LinkedIn Posts: This happened behind the scenes.

    8 Months, 160+ LinkedIn Posts: This happened behind the scenes.

    8 Months, 160+ LinkedIn Posts: This happened behind the scenes.The Stats (Oct 2024 – Present):• 167 published posts• 309 → 3,268 followers (Thank you!)• 1,104,347 impressions(Vanity metric, but “over a million” does sound kinda cool 😂 )• 1014 newsletter subscribers 🚀 Nothing special, right? Maybe even kind of boring. But numbers only tell part of…

    July 7, 2025

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Robin Coenen

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