Death before Dishonour.It served me well for most of my life.Until last summer… Back in my Special Forces days,we lived by the same mindset the Spartans held. For them, there was nothing worse than Dishonour, not even death. Death was a logical and inevitable result of living the warrior lifestyle. What you feared most was…

The Greek guide called me a bodybuilder last week. I’ll be honest, I was a little flattered. Then I looked around at the other people on the trip. Several of them only made sense of my physique after hearing I’d been in the Special Forces. I had to remind them that was over 20 years…

– Google started in a garage– Amazon started in a garage– Microsoft started in a garage So I start most of my days in the garage…..gym. Different Mission. Mine is called Total Wealth. – Time wealth– Social wealth– Health wealth (I know this sounds 🤔 )– Purpose wealth PS: Enjoy this?Ready to build your own…

What’s the point of building wealth if you’re too exhausted to enjoy it? I spent years asking myself a version of this questionand never sitting with the answer long enough to do something about it. I was a Dutch Special Forces operator, deployed to Bosnia, Afghanistan, Iraq. Trained for discipline, endurance, mission execution at the…

We had a rule in Special Forces.If it’s not mission-essential, it doesn’t come.No exceptions. Because we knew we’d be carrying it every day for weeks on end. And we knew there was a hard limit to what we could actually carry. So we only packed mission-essential material. – Sometimes a sniper rifle– Sometimes a demolition…

Most entrepreneurs I know can’t do any of these three things. Not because they can’t afford to. Because they built a business that won’t let them. They’re the bottleneck.The key man.The one the whole thing depends on. They call it drive.I call it a trap. In Special Forces, if the mission only works when you’re…