2005-2010 I worked 24/7. Fast Forward December 2025, this is my year so far– Bali with wife– Netherlands with family– Las Vegas with wife– Canada with family– Dubai with daughter– Iceland with dad– Romania (Romaniacs Hard Enduro Race) with friends– Climbing Mount Kilimanjaro with daughter– Bali with family None of it is work-related. You can…

Yesterday, my 18-year-old daughter sold 56 books and worked 0 minutes. My daughter Leyla Coenen started her book-writing and publishing business a little over 2 months ago. She has published three books, and two others are ready for publication. Yesterday she made $120 USD (after advertising costs). She has sold over 270 books this month, and…

What you think matters in building a business:– Competitive advantage– Product market fit– Scaling What actually matters:– Building something you love, so you’ll stick with it– Starting with the end in mind: Freedom– Thinking ‘Who,’ not ‘How’ Too often, I see owners building fancy prisons, only to later realize they crave Freedom. The goal is…

Today, talking to a friend, I realized something profound. I optimize for ‘a better life’. But you know what makes me happiest? Not the:• Vacations• Mountain chalet• Cars and motorcycles I like these, of course. But it’s really all those things that did NOT happen to me: • Not being bankrupted beyond repair• Not being…

2 weeks ago, I made a lawyer cry.I made my coaching client do these 2 exercises: Eulogy Exercise:Describe in detail what you want these people to say about you at your funeral:– Your wife– Your 2 sons– Your 3 closest friends Not what they would say now.What you want them to say. Combine the result into:Obituary…

Last month, a coaching client had trouble creating a 5-year vision for his life. But that all changed when I told him this: Just write down when you would consider your life a complete failure. Create your Anti Vision. In full detail. For everybody, that’s easy:– Unhealthy, low energy, and sick all the time– Dying…