1 hour of training is 4% of your day. If you can’t carve out 4%, you have a priority problem. I’m 52. I’m fitter now more than ever.I haven’t drunk alcohol in 10 years.I do weighted pull-ups with 35kg. None of that is genetic.All of it is the 4% Rule, applied for two decades. Why…

In a firefight, when you run out of ammo, you don’t stand there clicking an empty weapon. That gets you killed. That gets your team killed. You shout one word at the top of your lungs: “RELOADING” It’s not a cry for help.It’s not weakness.It’s tactical communication. It tells your team:“I’m combat ineffective for 5…

In 2005, we moved to Spain. We left everything behind in the Netherlands – the social circles– the expectations– the unspoken rules about what a responsible life is supposed to look like. And when we got to Spain,we didn’t plug into that culture either. We didn’t adapt to Spanish customs or social norms. We just…

My daughter Leyla went to a book publishing conference in London recently, on her own, no school credentials to speak of, because she never went to school. At some point in the conversations with American publishers, that came up.They asked if it was for religious reasons. In the US, homeschooling is common,and the most common…

Special Forces conditioned me for one thing above everything else: Force. Assess. Plan. Execute. Push until it’s done. It works in combat. Then I tried to build a life that way.A marriage. A business. A relationship with my daughter. The harder I pushed, the more resistance I created. Then I found the research of David…

Most men would rather spend another year optimising their business than one honest afternoon looking at their life. And then wonder why the wins feel hollow. I did the same thing until 2009.Then my body forced the redesign. Here’s the 8-part blueprint I walk every coaching client through. It’s the same one that built mine.…