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  • “๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ผ๐—ป๐—ฒ๐˜† ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ณ๐—ฒ?” The gun-wielding thug yells in the dark alley. Your family hides behind you. At that moment, the choice is crystal clear.

    “๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ผ๐—ป๐—ฒ๐˜† ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ณ๐—ฒ?” The gun-wielding thug yells in the dark alley. Your family hides behind you. At that moment, the choice is crystal clear.

    No hesitation.No calculation.No weighing of options. Life wins. Every. Single. Time. Funny how clarity finds us in our darkest moments. Yet in the comfort of our daily lives, we make the opposite choice. Again and again:โ€ข Sacrificing health for higher incomeโ€ข Missing family moments for “urgent” meetingsโ€ข Choosing status over satisfaction We chase:โ€ข The iPhone…

    April 19, 2025
  • ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—”๐—ฟ๐—ฒ ๐—ข๐—ณ๐˜๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ผ๐—ผ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—œ ๐—ž๐—ป๐—ผ๐˜„

    ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—”๐—ฟ๐—ฒ ๐—ข๐—ณ๐˜๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐—ผ๐—ผ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—œ ๐—ž๐—ป๐—ผ๐˜„

    There’s a story Iยดm reminded of every time I work with high-achievers. It’s about an African farmer who sold his farm to spend his life searching for diamonds. He died broke and alone, while the largest diamond mine in Africa was discovered in his old backyard. I see this same pattern with successful entrepreneurs today:Chasing…

    April 19, 2025
  • Tears came to my eyes when I first heard this. I sure hope my daughter did not see it. ๐Ÿ˜‰

    Tears came to my eyes when I first heard this. I sure hope my daughter did not see it. ๐Ÿ˜‰

    11 Words that hit me: ๐Ÿ‘‡ “You Did Not Come This Far, Just To Come This Far” Miami, 2019. 10X Growth Conference, an event put on by Grant Cardone .25,000 people packed into an arena.My wife and daughter beside me. And there I was, trying to hide tears ๐Ÿ˜ณ Jesse Itzler stood on stage, his…

    April 19, 2025
  • A transformation happens when I put on my Green Beret. I become someone unsuitable for civilian life. ๐Ÿ˜ƒ

    A transformation happens when I put on my Green Beret. I become someone unsuitable for civilian life. ๐Ÿ˜ƒ

    Maybe you know what I mean. That moment when something shifts inside you:โ€ข For me, itโ€™s putting on my Green Beretโ€ข Or it was sliding into my ghillie suitโ€ข Or that final weapons check before leaving the compound In an instant, I became:โ€ข Laser-focusedโ€ข Ruthlessly determinedโ€ข Driven by mission But also:โ€ข Capable of controlled but…

    April 19, 2025
  • If you repeated your typical day for 100 days, would your life be better or worse?

    If you repeated your typical day for 100 days, would your life be better or worse?

    But wait… it gets more confronting. Because you don’t live in a vacuum. Your daily choices create ripples: If you repeated today 100 times…โ€ข Would your partner feel more or less loved?โ€ข Would your children feel more or less seen?โ€ข Would your team feel more or less inspired?โ€ข Would your business grow or shrink?โ€ข Would…

    April 19, 2025
  • ๐—ง๐—ผ ๐˜๐—ต๐—ฒ ๐Ÿฐ๐Ÿด ๐— ๐—ฎ๐—ฑ๐—บ๐—ฒ๐—ป ๐—ช๐—ต๐—ผ ๐——๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐——๐—ฟ๐—ฒ๐—ฎ๐—บ

    ๐—ง๐—ผ ๐˜๐—ต๐—ฒ ๐Ÿฐ๐Ÿด ๐— ๐—ฎ๐—ฑ๐—บ๐—ฒ๐—ป ๐—ช๐—ต๐—ผ ๐——๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐——๐—ฟ๐—ฒ๐—ฎ๐—บ

    83 years ago today, 48 men made a choice that still humbles me. Their homeland was occupied.Their families left behind.Their future uncertain. Yet they stepped forward. No. 2 Dutch Troop wasn’t born in victory.It was born in the Netherlands’ darkest hour. These men:โ€ข Left everything they knewโ€ข Traveled to Scotland in secretโ€ข Endured brutal Commando…

    April 19, 2025

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Robin Coenen

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