Category: Uncategorized

  • School taught me to follow instructions.

    School taught me to follow instructions.

    School taught me to follow instructions. It never taught me to design a life. Think about the curriculum:Maths. Yes.Literature. Sure.History. Fine. But where is the class on:– How money actually works– How to build income that doesn’t require your presence– How to choose where you want to live– How to protect your health for 50+…

  • Here’s what Special Forces and entrepreneurship taught me

    Here’s what Special Forces and entrepreneurship taught me

    Here’s what Special Forces and entrepreneurship taught me: Every man fights 3 wars in his life. Most never win all three. War 1: The War of SurvivalFood. Shelter. Income. Security. When Manon and I moved to Spain in 2005 with €1,000/month, sleeping on a fold-out couch behind a filing cabinet — that was War 1.…

  • “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that.

    “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that.

    “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that. But she already knew the answer. When she was 12, we made a pact: work out together every single day.No end date. No excuses.We live in the mountains of Andorra, so most “working out” meant…

  • You think you make €50 an hour. You don’t.

    You think you make €50 an hour. You don’t.

    You think you make €50 an hour. You don’t.Let’s do the math most people are too scared to do. You earn €100,000 a year. That’s €50/hour on paper.But that number is a lie. Here are the hidden “𝗧𝗶𝗺𝗲 𝗧𝗮𝘅𝗲𝘀” you pay every week:• Commute: 10 hours• Recovery (Netflix zombieing because you’re fried): 5 hours• Work…

  • I used to hate Red Bull athletes.

    I used to hate Red Bull athletes.

    I used to hate Red Bull athletes. Every time one overtook me on a mountain trail, I felt it. That quiet, ugly voice: “You’re not good enough.” I live in Andorra. It’s basically a training home for elite athletes.MotoGP racers. Tour de France cyclists. Dakar Rally drivers.These people have made suffering their profession. 😆And they…

  • In 2009, I thought I was productive.

    In 2009, I thought I was productive.

    In 2009, I thought I was productive.Turns out, I was just busy. My daily routine looked like this:– Working– Talking about work– Thinking about work Busy. Busy. Busy.Completely unsustainable.Because life isn’t just work. It’s also:– Your kids– Your health– Your partner– Your real legacy (not just money) If you’re a:– Leader– Founder– Entrepreneur And you…

  • Every Sunday at 4:00 PM, millions of people feel it.

    Every Sunday at 4:00 PM, millions of people feel it.

    Every Sunday at 4:00 PM, millions of people feel it. The tightening chest. The sense that Monday is an ambush they’re completely unprepared for. We call it the Sunday Scaries. But it’s not a feeling to manage. It’s a signal to act. So instead of numbing it with Netflix or scrolling Insta, I spend 30…

  • “Dad, this is crazy. Let’s do it.” May 2020. World locked down.

    “Dad, this is crazy. Let’s do it.” May 2020. World locked down.

    “Dad, this is crazy. Let’s do it.” May 2020. World locked down.Sitting on my bed, staring at my then 12-year-old daughter Leyla. Both of us realizing we were about to commit to something insane:Working out together.Every single day.No end date. What followed was:• 1,000+ workouts together• 3+ years of consistency• Countless “What the hell are…

  • Last week in Dubai, I spent more time here than anywhere else.

    Last week in Dubai, I spent more time here than anywhere else.

    Last week in Dubai, I spent more time here than anywhere else.– Not the Burj Khalifa fountains.– Not the desert safaris.– Not the world-class restaurants. Instead? The top floor of Dubai Mall. Their legendary Kinokuniya bookstore. It’s become my ritual. Every Dubai trip, hours dissolve between those shelves. The business section alone is larger than…