Category: Uncategorized

  • “What the hell are you two doing?”

    “What the hell are you two doing?”

    “What the hell are you two doing?”That’s what people ask when they hear about our “retirement” plan: My wife is defending her Masters World Championship in Downhill Mountain Biking in Chile next March. I’m racing Romaniacs – the world’s toughest 5-day Hard Enduro rally in July.Again. At 50+. Our daily routine?• Muscles screaming for mercy•…

  • I am 51. My daughter is 18.

    I am 51. My daughter is 18.

    I am 51. My daughter is 18. Do you know what “80-year-old-me” would give to hug my daughter as she is right now? Let me tell you: Just about ANYTHING So today I remind myself…and give her the biggest hug. Life mission: Avoid regret. Have a great weekend.

  • I was the worst at school.

    I was the worst at school.

    I was the worst at school. But I do remember this Physics part, and now see how it´s essential for success. First of all. You are not a Dot.– Dots stay still. No movement.– Like a rudderless boat on the ocean.– Drifting wherever the current takes them. And that’s fine for some people.But that’s not…

  • I wake up at 5 a.m….

    I wake up at 5 a.m….

    I wake up at 5 a.m.,meditate for 20 minutes, start with a cup of coffee and a green juice. Head to my home office for 3 hours of deep work,writing, pushing important projects forward, focused on only the most impactful tasks. I work out in my home gym for an hour—weights and interval—then shower and…

  • 40+ Year old guys send me shirtless pics.

    40+ Year old guys send me shirtless pics.

    40+ Year old guys send me shirtless pics.I still haven´t gotten used to it. 😆 These are guys I coach.All are successful in their own right. But sometimes their health took a backseat while building their empires.Gained 15 kilos. Lost muscle. Low energy. Low Testosterone. They decided it was time for a pivot.Work on their…

  • 2005-2010 I worked 24/7.

    2005-2010 I worked 24/7.

    2005-2010 I worked 24/7. Fast Forward December 2025, this is my year so far– Bali with wife– Netherlands with family– Las Vegas with wife– Canada with family– Dubai with daughter– Iceland with dad– Romania (Romaniacs Hard Enduro Race) with friends– Climbing Mount Kilimanjaro with daughter– Bali with family None of it is work-related. You can…

  • Yesterday, my 18-year-old daughter sold 56 books and worked 0 minutes.

    Yesterday, my 18-year-old daughter sold 56 books and worked 0 minutes.

    Yesterday, my 18-year-old daughter sold 56 books and worked 0 minutes. My daughter Leyla Coenen started her book-writing and publishing business a little over 2 months ago. She has published three books, and two others are ready for publication. Yesterday she made $120 USD (after advertising costs). She has sold over 270 books this month, and…

  • What you think matters in building a business:

    What you think matters in building a business:

    What you think matters in building a business:– Competitive advantage– Product market fit– Scaling What actually matters:– Building something you love, so you’ll stick with it– Starting with the end in mind: Freedom– Thinking ‘Who,’ not ‘How’ Too often, I see owners building fancy prisons, only to later realize they crave Freedom. The goal is…

  • Today, talking to a friend, I realized something profound.

    Today, talking to a friend, I realized something profound.

    Today, talking to a friend, I realized something profound. I optimize for ‘a better life’. But you know what makes me happiest? Not the:• Vacations• Mountain chalet• Cars and motorcycles I like these, of course. But it’s really all those things that did NOT happen to me: • Not being bankrupted beyond repair• Not being…