• Here’s what Special Forces and entrepreneurship taught me

    Here’s what Special Forces and entrepreneurship taught me

    Here’s what Special Forces and entrepreneurship taught me: Every man fights 3 wars in his life. Most never win all three. War 1: The War of SurvivalFood. Shelter. Income. Security. When Manon and I moved to Spain in 2005 with €1,000/month, sleeping on a fold-out couch behind a filing cabinet — that was War 1.…

  • “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that.

    “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that.

    “Which way, Dad?” Every time we hit a fork in the trail, my daughter Leyla Coenen would ask me that. But she already knew the answer. When she was 12, we made a pact: work out together every single day.No end date. No excuses.We live in the mountains of Andorra, so most “working out” meant…

  • You think you make €50 an hour. You don’t.

    You think you make €50 an hour. You don’t.

    You think you make €50 an hour. You don’t.Let’s do the math most people are too scared to do. You earn €100,000 a year. That’s €50/hour on paper.But that number is a lie. Here are the hidden “𝗧𝗶𝗺𝗲 𝗧𝗮𝘅𝗲𝘀” you pay every week:• Commute: 10 hours• Recovery (Netflix zombieing because you’re fried): 5 hours• Work…

  • I used to hate Red Bull athletes.

    I used to hate Red Bull athletes.

    I used to hate Red Bull athletes. Every time one overtook me on a mountain trail, I felt it. That quiet, ugly voice: “You’re not good enough.” I live in Andorra. It’s basically a training home for elite athletes.MotoGP racers. Tour de France cyclists. Dakar Rally drivers.These people have made suffering their profession. 😆And they…

  • In 2009, I thought I was productive.

    In 2009, I thought I was productive.

    In 2009, I thought I was productive.Turns out, I was just busy. My daily routine looked like this:– Working– Talking about work– Thinking about work Busy. Busy. Busy.Completely unsustainable.Because life isn’t just work. It’s also:– Your kids– Your health– Your partner– Your real legacy (not just money) If you’re a:– Leader– Founder– Entrepreneur And you…

  • Every Sunday at 4:00 PM, millions of people feel it.

    Every Sunday at 4:00 PM, millions of people feel it.

    Every Sunday at 4:00 PM, millions of people feel it. The tightening chest. The sense that Monday is an ambush they’re completely unprepared for. We call it the Sunday Scaries. But it’s not a feeling to manage. It’s a signal to act. So instead of numbing it with Netflix or scrolling Insta, I spend 30…