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‘Nunc aut Nunquam’ – the Dutch Commandos’ battle cry. Three simple words that pack a punch: Now or Never. In my Special Operations days, this wasn’t just a motto – it was oxygen. It was life itself. Every. Single. Day. A bias for action. Pushing through. Do it NOW. And man, did it serve me…

In my early 20s, I failed at everything.Mid 20s: Earned my green beret.30s: Built successful businesses.40s and early 50s: Discovered what “living fully” really means. In Special Forces, we lived by one truth:The mission brief never survives first contact.You adapt or you fail. Life works the same way.Always changing. Your mission at 20 isn’t your…

🚀 Buzz Aldrin walked on the Moon. Next: He got depressed and became an alcoholic.Here´s what happened: 👇 After achieving what many consider humanity’s greatest feat, he spiraled into a decade-long depression and alcoholism. At age 39, standing on the summit of human achievement, he asked himself: “What now?” He overcame his depression by finding…

How we grew our company over 1800% in under 3 years without getting sidetracked or overwhelmed. In September 2021 we bought a small online health food and supplement company in The Netherlands. It was adorable, with just a couple of orders a day. But, of course, we had bigger plans for it: Make more people…

This question hits me like a ton of bricks.It fuels my motivation. Every time. 👇 “Who loses if you don’t Win?” Because Life Success isn’t just about you.Your choices create ripples.Far beyond what you can see and think about day-to-day. When you stay stuck in that soul-destroying 80-hour work week:• Your health suffers• Your spouse…

Becoming a Commando: HardKeeping 6-pack abs over 40: HardBeing a present, supporting husband: HardBeing someone your kids genuinely look up to: Hard But you know what’s also hard? • Carrying 15 extra kilos everywhere you go• Fighting brain fog and low energy every morning• Watching your family drift away while chasing another promotion• Having only…

Special Forces taught me: The most powerful tool isn’t a weapon. After every mission or exercise, no matter how successful, we’d gather.Exhausted. Dirty. Sometimes seriously demoralized. For what might be the military’s most valuable tradition: The After Action Review (AAR). No rank.No ego.No sugar coating. Just raw honesty about what went wrong, what went right,…

❌ ❌ ❌ ❌ ❌ ⬜ ⬜ ⬜ ⬜ ⬜ ⬜ ⬜ First 5 months gone. How are your 2025 goals coming along? Having this problem? For me, every year needs at least one adventure so intense, so unforgettable, that you look back and say: “2025 was the year of ___.”Something way out of your…

In Special Operations, operational security wasn’t just important – it was life or death. I still apply this principle, but in another way…. As a Special Operators, we trained extensively to protect mission-critical information. Even underwent resistance training: interrogations, sleep deprivation, stress positions, freezing cold, constant noise. That’s how crucial information protection was. It saves…