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  • How we grew our company over 1800% in under 3 years without getting sidetracked or overwhelmed.

    How we grew our company over 1800% in under 3 years without getting sidetracked or overwhelmed.

    In September 2021 we bought a small online health food and supplement company in The Netherlands. It was adorable, with just a couple of orders a day. But, of course, we had bigger plans for it: Make more people healthier with Superfoods, by increasing our revenue by at least 1800% (yes, 18X) in 3 years.…

    April 19, 2025
  • The Moment I Realised Hustle Culture Wasn’t the Only Way

    The Moment I Realised Hustle Culture Wasn’t the Only Way

    My legs could hardly keep up with me.“Just lean forward and keep running,” I told myself, charging through loose sand. My heart was pounding like it wanted to break free from my chest. “This is it. This is the one.”Obstacle 1: Climb, duck, jump… run.Sleep-deprived and running on fumes, I pushed harder. I ran like…

    April 19, 2025
  • 6 Pack Abs are a Form of Wealth.

    6 Pack Abs are a Form of Wealth.

    Just think about it: Who is wealthier? – A guy with 100.000 Euros in the bank– A guy with 100.000 Euros in the bank and 6 Pack abs? The cool thing about abs:– You cannot buy them– You have clearly given your health a priority (time dedication)– You have put in the work (effort dedication)…

    April 19, 2025
  • You want to explore more. Live more. BUT: Your Mind wants to return to safety NOW. Stay in the comfort zone…..preferably Forever.

    You want to explore more. Live more. BUT: Your Mind wants to return to safety NOW. Stay in the comfort zone…..preferably Forever.

    You want to explore more. Live more. BUT: Your Mind wants to return to safety NOW. Stay in the comfort zone…..preferably Forever. Change feels uncomfortable. I was reminded of that today: Freediving on Bali with my daughter. As soon as you dive down, your brain sends you a signal: ´What the fxxk are you doing?…

    April 19, 2025
  • How to become 4x richer within 20 hours…

    How to become 4x richer within 20 hours…

    How to become 4x richer within 20 hours… Yesterday: This 3- person super-fresh dinner in the picture on Bali:Plus an extra main coursePlus desertPlus 2 Kombucha, plus Health ShotFancy location (Rimba in Amed)…. 27 Euro (yes, twentyseven) Tip: 6 Euro, staff goes crazy Last week in Frankfurt.2 person dinner: starter, main, desert, tea.Just in a…

    April 19, 2025
  • ‘Nunc aut Nunquam’ – the Dutch Commandos’ battle cry. Three simple words that pack a punch: Now or Never.

    ‘Nunc aut Nunquam’ – the Dutch Commandos’ battle cry. Three simple words that pack a punch: Now or Never.

    ‘Nunc aut Nunquam’ – the Dutch Commandos’ battle cry. Three simple words that pack a punch: Now or Never. In my Special Operations days, this wasn’t just a motto – it was oxygen. It was life itself. Every. Single. Day. A bias for action. Pushing through. Do it NOW. And man, did it serve me…

    April 19, 2025

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Robin Coenen

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