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  • I’m 100% replaceable at work, but 100% irreplaceable at home.I came across a hard-hitting quote:

    I’m 100% replaceable at work, but 100% irreplaceable at home.I came across a hard-hitting quote:

    “20 years from now, the only people who will remember that you worked late are your kids.” Ouch. That stings because it’s true. My ego loves to whisper how crucial I am to my businesses. Reality tells a different story. Through 15 years of extended family travel, I’ve watched my companies not just survive, but…

    April 19, 2025
  • 3 Years ago I made a hugely expensive mistake.

    3 Years ago I made a hugely expensive mistake.

    I invested a fortune without collateral in a niche I knew nothing about. My friends warned me. I didn’t listen. Because I live by the philosophy: “I just want to do cool stuff with cool people.” When a trusted, good friend offered me to co-invest in several businesses in his field of expertise, I jumped…

    April 19, 2025
  • “Psssst, you’re on watch” Those dreaded words.I wake up and think: “Can´t be…….no way.” 😃

    “Psssst, you’re on watch” Those dreaded words.I wake up and think: “Can´t be…….no way.” 😃

    My sleeping bag is nice and warm.Outside, the desert is freezing cold.Pitch-black. No moon tonight. No light pollution. Nothing but a gazillion stars and vague contours of our vehicles. I sleep with my clothes and boots on. Always Ready for Action. All my gear is cold.I put it on by touch and feel the cold…

    April 19, 2025
  • 10 Years ago today, I woke up in a prison cell with a hangover.Not my proudest moment.

    10 Years ago today, I woke up in a prison cell with a hangover.Not my proudest moment.

    December 28, 2014 started perfectly:• Epic enduro riding with fast friends• Sunny lunch, quick change at home• ‘Sundowner’ with a friend that turned into heavy drinking and many, many laughs Then I made that one stupid decision to drive home. Blue lights. Police stop. Car impounded. And there I was – in a Spanish jail…

    April 19, 2025
  • There is one book I keep re-reading.It helped me become a Special Forces Operator.

    There is one book I keep re-reading.It helped me become a Special Forces Operator.

    It’s “Psycho-Cybernetics” by Maxwell Maltz, and it reveals how our brain works like a target-seeking missile. Maltz called it our “servo-mechanism” – an automatic goal-striving device in our brain that:• Works 24/7• Finds paths you never consciously considered• Operates below our conscious awareness However: It doesn’t know the difference between ‘good’ and ‘bad’ targets. So…

    April 19, 2025
  • In combat, Special Forces move with ruthless efficiency:

    In combat, Special Forces move with ruthless efficiency:

    – Water: Calculated to mission length– Medical: Compact lifesaving gear– Communications: Mission-critical only – And as much ammo as possible 😉 Everything else? Left behind. Because when contact hits, speed equals survival. Yet here you are, going into 2025, carrying:• Toxic relationships draining your energy• Meetings that add no value• Projects that don’t serve your…

    April 19, 2025

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Robin Coenen

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