-
A text message today made me think deeply: “Can my son intern at your company to learn marketing?” I was flattered. Then I laughed.
A text message today made me think deeply: “Can my son intern at your company to learn marketing?” I was flattered. Then I laughed. Here’s why:For 20+ years, I’ve been “the marketing guy.”• Built multiple companies• Scaled businesses• Crushed online marketing• Generated serious revenue Just one tiny detail:In most cases, AI can now do it…
-
Heads up. Controversial statement incoming:The most successful people I know are strategically lazy.Yes, you read that right.
Heads up. Controversial statement incoming:The most successful people I know are strategically lazy.Yes, you read that right. Here’s why: Action pushes out thinking. We’re all guilty of it:• Constant doing• Endless busy-work• Perpetual motion• Non-stop action But here’s the game-changer:80% of your results come from 20% of your efforts. Let that sink in.I’ve built 7…
-
2025 Goal: ❌ Failed ❌Here’s my story of “failure”.
2025 Goal: ❌ Failed ❌Here’s my story of “failure”.My big goal for 2025:Completing the Red Bull Romaniacs – the world’s toughest (and longest) hard enduro rally.Spoiler alert: I didn’t. Three weeks before the race, I jumped over a traditional fire celebration (yes, that’s a thing where I live). Landed wrong. Busted ankle. I did go…
-
The most successful people are professional quitters.”Am I a quitter?”
The most successful people are professional quitters.“Am I a quitter?” The question hung in the air during a recent coaching session.My client’s voice filled with shame after deciding to work less and live more. But you know what?The most successful people I know?They’re expert quitters. They ruthlessly quit doing stupid stuff:• Mindless Netflix binges and…
-
Remember that fable about the Ant and the Grasshopper?The moral is all wrong.
Remember that fable about the Ant and the Grasshopper?The moral is all wrong. The ant: working relentlessly, storing food, preparing for winter.The grasshopper: dancing, singing, living in the moment. Winter comes.The ant survives.The grasshopper suffers badly. Lesson here: Be the ant. Ehhhhhh…..wait up…..uncomfortable question:“When does the ant get to have some fun?” Most modern ants…
-
25 years ago, as a Commando candidate, I had it all wrong.I thought being elite meant running the fastest or lifting the heaviest.
25 years ago, as a Commando candidate, I had it all wrong.I thought being elite meant running the fastest or lifting the heaviest. Just like many think Success is just about the biggest bank account. Man….., was I wrong. Some of the real qualities that make exceptional operators?– Razor-sharp situational awareness– Flawless team integration– Fast…