Yesterday, my 18-year-old daughter sold 56 books and worked 0 minutes. My daughter Leyla Coenen started her book-writing and publishing business a little over 2 months ago. She has published three books, and two others are ready for publication. Yesterday she made $120 USD (after advertising costs). She has sold over 270 books this month, and…

What you think matters in building a business:– Competitive advantage– Product market fit– Scaling What actually matters:– Building something you love, so you’ll stick with it– Starting with the end in mind: Freedom– Thinking ‘Who,’ not ‘How’ Too often, I see owners building fancy prisons, only to later realize they crave Freedom. The goal is…

Today, talking to a friend, I realized something profound. I optimize for ‘a better life’. But you know what makes me happiest? Not the:• Vacations• Mountain chalet• Cars and motorcycles I like these, of course. But it’s really all those things that did NOT happen to me: • Not being bankrupted beyond repair• Not being…

2 weeks ago, I made a lawyer cry.I made my coaching client do these 2 exercises: Eulogy Exercise:Describe in detail what you want these people to say about you at your funeral:– Your wife– Your 2 sons– Your 3 closest friends Not what they would say now.What you want them to say. Combine the result into:Obituary…

Last month, a coaching client had trouble creating a 5-year vision for his life. But that all changed when I told him this: Just write down when you would consider your life a complete failure. Create your Anti Vision. In full detail. For everybody, that’s easy:– Unhealthy, low energy, and sick all the time– Dying…

I can’t stop thinking about what I read in the book ‘Deep Work’.Every distraction from work costs me: 17 minutes of productivity. Crazy, right? 🤯 Every external distraction:– Co-workers asking a question– Notifications– Phone calls Every internal distraction:– Quick messages to or from friends– ‘Checking something online’– Walking to the fridge… again There are dozens…