The most dangerous word in your vocabulary is “Someday”
I know because I built an entire life around it.
It was a terrible plan 😅
In 2005, Manon and I moved to Spain to build freedom.
In reality, I built a job.
Stressful. 24/7. High-pressure.
Boss, employee, and janitor, all at once.
Except no actual job would have asked this much of me.
I would have quit on day one.
I thought I was building an empire.
I was digging a hole.
By 2009, I had hit every target I’d set.
And I was exhausted, overweight, and drinking too much.
Leyla was two.
I was physically in the same house.
But I was never really home.
The goalpost kept moving.
The finish line never arrived.
I’ve seen this same pattern in the men I coach.
There’s a reason smart people keep falling for this trap.
Psychologists call it the End of History Illusion.
We believe we’ve reached the finished version of ourselves.
That our priorities, our identity, our definition of success, are permanent.
They aren’t.
The person who built your business
cannot be the person who enjoys your life.
You have to evolve.
Your calendar is the most honest document you own.
It doesn’t record what you intend.
It records what you actually chose.
If “Someday” arrived tomorrow, would you actually know how to live?
Or have you forgotten what you were waiting for?
Someday isn’t a strategy.
It’s the story you’ll tell yourself until you run out of time to tell it.
PS: Enjoy this?
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