“My time is worth 5.000 euros per hour”, I said yesterday. My wife almost choked on her Matcha latte.


“My time is worth 5.000 euros per hour”, I said yesterday. My wife almost choked on her Matcha latte. 😆
No, not everyone would pay that. And it is not what I charge for coaching.

That’s not the point.

When you value your time at €5.000/hour:
• House repairs? Hate it, not good at it. Outsourced
• Cleaning? Not a fan. Delegated
• Basic admin? Horrible. Automated

“But isn’t that expensive?”

Let’s do the math:
Paying someone €20/hour to free up your time?
That’s a 250x return on investment in my book.

But more importantly, you’re buying back time for:
• Strategic thinking
• Family moments
• Personal growth
• Creative work
• Impact creation

The real mindset shift?
Stop being the bottleneck.
Start being the architect.

Because here’s how I look at it:
• We can always make more money
• We can always build more systems
• We can always create more products

But time?
Once it’s gone, it’s gone.

This isn’t about being arrogant.
It’s about being intentional.

Start here:
Write down your current implicit hourly rate
Double it
Double it again 😉
Watch your decisions change

You’ll start asking different questions:
• “Should I do this?” becomes “Should this be done at all?”
• “How can I do this?” becomes “Who can do this better?”
• “Do I have time?” becomes “Is this worth my time?”

Money is a renewable resource. Time isn’t.
Your life is happening right now.

What’s your time really worth?

P.S.: My coaching does not cost 5000 euros per hour, because it is something I really enjoy doing 😆 .

PS: Enjoy this?
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