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A text message today made me think deeply: “Can my son intern at your company to learn marketing?” I was flattered. Then I laughed.

A text message today made me think deeply: “Can my son intern at your company to learn marketing?” I was flattered. Then I laughed. Here’s why:For 20+ years, I’ve been “the marketing guy.”• Built multiple companies• Scaled businesses• Crushed online marketing• Generated serious revenue Just one tiny detail:In most cases, AI can now do it…
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Heads up. Controversial statement incoming:The most successful people I know are strategically lazy.Yes, you read that right.

Heads up. Controversial statement incoming:The most successful people I know are strategically lazy.Yes, you read that right. Here’s why: Action pushes out thinking. We’re all guilty of it:• Constant doing• Endless busy-work• Perpetual motion• Non-stop action But here’s the game-changer:80% of your results come from 20% of your efforts. Let that sink in.I’ve built 7…
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2025 Goal: ❌ Failed ❌Here’s my story of “failure”.

2025 Goal: ❌ Failed ❌Here’s my story of “failure”.My big goal for 2025:Completing the Red Bull Romaniacs – the world’s toughest (and longest) hard enduro rally.Spoiler alert: I didn’t. Three weeks before the race, I jumped over a traditional fire celebration (yes, that’s a thing where I live). Landed wrong. Busted ankle. I did go…
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The most successful people are professional quitters.”Am I a quitter?”

The most successful people are professional quitters.“Am I a quitter?” The question hung in the air during a recent coaching session.My client’s voice filled with shame after deciding to work less and live more. But you know what?The most successful people I know?They’re expert quitters. They ruthlessly quit doing stupid stuff:• Mindless Netflix binges and…
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Remember that fable about the Ant and the Grasshopper?The moral is all wrong.

Remember that fable about the Ant and the Grasshopper?The moral is all wrong. The ant: working relentlessly, storing food, preparing for winter.The grasshopper: dancing, singing, living in the moment. Winter comes.The ant survives.The grasshopper suffers badly. Lesson here: Be the ant. Ehhhhhh…..wait up…..uncomfortable question:“When does the ant get to have some fun?” Most modern ants…
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25 years ago, as a Commando candidate, I had it all wrong.I thought being elite meant running the fastest or lifting the heaviest.

25 years ago, as a Commando candidate, I had it all wrong.I thought being elite meant running the fastest or lifting the heaviest. Just like many think Success is just about the biggest bank account. Man….., was I wrong. Some of the real qualities that make exceptional operators?– Razor-sharp situational awareness– Flawless team integration– Fast…
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My 17-year-old daughter, Leyla, just bought her second business. 🤩 This is why that matters.👇

My 17-year-old daughter, Leyla, just bought her second business. 🤩 This is why that matters.👇 Remember being 17?That age when most of us were still trying to figure out what to wear to school…Meanwhile, my daughter Leyla just closed the deal on her second business venture. No, this isn’t a proud dad exaggeration.This is a…
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You can probably relate to this: Yesterday my wife and I were watching a movie on Netflix. 20 Minutes in I think:

You can probably relate to this: Yesterday my wife and I were watching a movie on Netflix. 20 Minutes in I think: “Wait… have I seen this before?”By 30 minutes, I was certain.That’s how forgettable it was.That’s how insignificant that time became. Now imagine this:You meet someone for the second time.They tell you the exact…
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There was a final time (after many times) I watched Shrek with my little daughter. I didn’t know it then. Curled up on the couch together.No announcement.No farewell ceremony.Just another movie night that turned out to be the last one.

There was a final time (after many times) I watched Shrek with my little daughter. I didn’t know it then. Curled up on the couch together.No announcement.No farewell ceremony.Just another movie night that turned out to be the last one. Life is a series of closing windows:• Time with your kids being kids• Moments with…