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  • As a former Special Operations officer, I learned that battlefield medicine isn’t just about saving lives – it’s about making tough decisions under pressure.

    As a former Special Operations officer, I learned that battlefield medicine isn’t just about saving lives – it’s about making tough decisions under pressure.

    Today, I use these same principles to help high-performers save their lives… from themselves. Military Triage for Executive Success: RED (Critical/Immediate):• Severe sleep deprivation• Marriage in crisis• Burnout symptoms Stop the bleeding now. YELLOW (Urgent):• Relationship strain• Work-life imbalance• Mounting stress Address within 48 hours. GREEN (Important but stable):• Career planning• Fitness goals• Network building…

    April 19, 2025
  • In Special Ops, we lived by a concept called “Left of Bang.” It still serves me every day… in business and life.

    In Special Ops, we lived by a concept called “Left of Bang.” It still serves me every day… in business and life.

    Bang = The crisis pointRight of Bang = ReactionLeft of Bang = Prevention Most people live their lives right of bang:• Marriage counseling after the relationship breaks• Doctor visits after the health scare• Career moves after the burnout• Financial planning after the debt crisis They’re clearing the building of life while waiting for the explosion.…

    April 19, 2025
  • A lesson I learned early in Commando training that I still use today.Picture this: Dense, dense forest. Pitch black. No stars visible.

    A lesson I learned early in Commando training that I still use today.Picture this: Dense, dense forest. Pitch black. No stars visible.

    Just you, your compass, a map, and overwhelming uncertainty. This was me during Commando training. ⚔️ The instructor’s words still echo in my head:“If you’re lost, return to your last known point.” Simple advice that saved my sanity more than once.And continues to save my sanity now. Here’s why:We all have an internal GPS:• We…

    April 19, 2025
  • Life Energy.It’s the only currency you’re born with.

    Life Energy.It’s the only currency you’re born with.

    – No manual.– No balance statement.– No expiration date given. At some point, we all make a decision:To trade this precious, finite energy for money. But here’s the mind-bending exercise that changed how I view everything: Let’s break down your “real” hourly rate: 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼: €4000/month (€1000/week roughly)40 hours = €25/hour, right?Wrong. Let’s count the 𝗿𝗲𝗮𝗹…

    April 19, 2025
  • How I learned to use discipline in the Special Operations Forces, without feeling overwhelmed all the time (and how it can benefit you): 👇

    How I learned to use discipline in the Special Operations Forces, without feeling overwhelmed all the time (and how it can benefit you): 👇

    Let’s be honest here. How many times have you beaten yourself up for not being “disciplined enough”? The entrepreneurial world loves its discipline porn ;-):• “5 AM club”• “Hustle harder”• “No days off”• “Beast mode 24/7” Only 1 problem:Your willpower tank has a limit. Think about it:Ever noticed how you eat healthier in the morning…

    April 19, 2025
  • “𝗬𝗼𝘂𝗿 𝗠𝗼𝗻𝗲𝘆 𝗼𝗿 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲?” The gun-wielding thug yells in the dark alley. Your family hides behind you. At that moment, the choice is crystal clear.

    “𝗬𝗼𝘂𝗿 𝗠𝗼𝗻𝗲𝘆 𝗼𝗿 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲?” The gun-wielding thug yells in the dark alley. Your family hides behind you. At that moment, the choice is crystal clear.

    No hesitation.No calculation.No weighing of options. Life wins. Every. Single. Time. Funny how clarity finds us in our darkest moments. Yet in the comfort of our daily lives, we make the opposite choice. Again and again:• Sacrificing health for higher income• Missing family moments for “urgent” meetings• Choosing status over satisfaction We chase:• The iPhone…

    April 19, 2025

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Robin Coenen

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