You wake up. Your house is on fire. What do you save?




Obviously anything with a heartbeat.

For most of us, photo albums make the top 3.

Why?

Because memories are the only true wealth we can’t replace.

They’re priceless.

Think about those irreplaceable moments:
• Childhood adventures
• Family gatherings (including those no longer with us)
• Adventures with friends and loved ones
• Life-changing experiences

“The business of life is the acquisition of memories. In the end that’s all there is.” – Bill Perkins

So here’s the paradox:
If memories are our most precious possession…

Why do we optimize our lives for everything but creating them?

Most of us are stuck in an endless loop:
• Wake up
• Work
• Repeat
• “Someday I’ll…”

We tell ourselves we’re building wealth.

But what’s the point of money if not to create experiences?

The Truth:
• Most of us are well past survival needs
• Yet we’re experience-poor
• Time is our only non-renewable resource
• Tomorrow isn’t guaranteed

The Real Question:
Why wait to be epic?

The Solution:
Live for Total Wealth – beyond just money.

Create memories worth saving from the fire.

Design a life rich in experiences, not just euros.

Start being epic now.

Tomorrow’s memories are today’s choices.


PS: Enjoy this? Follow Robin Coenen for more.


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