What damage did we do? In Special Forces, we called it Battle Damage Assessment. In simple terms:
– Did we destroy the target?
– Do we need to hit it again?
– What was the collateral damage?
In business:
– Did we hit our target?
– Do we need to push more?
…And that´s where most stop…
Never assessing the collateral damage.
The innocent bystanders.
The unwanted victims.
– Your wife, who gets to live with a zombie
– Your kids, who see and feel you are never present
– Your friends, who already know you are not joining the next epic adventure
What unwanted damage are you inflicting?
Is it really worth it?
PS: Enjoy this?
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