‘Nunc aut Nunquam’ – the Dutch Commandos’ battle cry. Three simple words that pack a punch: Now or Never.
In my Special Operations days, this wasn’t just a motto – it was oxygen.
It was life itself. Every. Single. Day.
A bias for action. Pushing through. Do it NOW.
And man, did it serve me well in business after hanging up my boots.
The wins kept coming.
But here’s the thing about comfort zones…
They’re sneaky little bastards.
They creep up on you when you’re not looking.
One day you’re conquering mountains, the next you’re conquered by your lousy inbox.
Ever feel like you’re sleepwalking through life?
Yeah, me too sometimes.
I catch myself – stuck in the same mind-numbing routine.
Hours blur into days. Days into weeks.
Just… existing.
God, it feels terrible.
Those days when you’re hiding behind your screen, pretending to be busy with ´important stuff´ while your soul screams for something more?
When was the last time you did something that scared you?
That made your heart race?
That reminded you you’re actually ALIVE?
Because here’s what I know deep in my bones:
We weren’t built for comfort. We weren’t designed for ‘easy does it.’
We were made for Epic Shit.
So today, I’m choosing to remember.
To honor those words etched not just on my arm, but in my DNA.
Now or Never.
What about you?
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