In 2006, I used to be that stubborn entrepreneur who insisted on doing everything myself. What a fool I was.




My ego told me that no one could match my standards.
That perfectionism was almost destroying me.

I worked an incredible amount.

And was getting grumpier by the week.

Then came the breakthrough.

When I finally let go and trusted others, something magical happened – they didn’t just meet my standards.

They exceeded them.

Why? Simple.

While I was drowning in a hundred different tasks, they could pour their full talent and energy into mastering just one.

This changed everything:

The more I focused on my true strengths and passions:
• My joy returned
• My income skyrocketed
• My impact multiplied

Leveraging others wasn’t just about growth – it saved my sanity 😉

Over the years, I’ve learned (through trial and error) to harness all four forms of leverage
(as brilliantly outlined by Naval Ravikant):

1. Labor/People Leverage (The Classic)
• Directing others’ time and talent
• Requires trust and leadership
• Limited by management capacity
• Complex (and sometimes messy) but powerful

2. Capital Leverage (The Multiplier)
• Money working for you
• Needs access to capital, a huge barrier for most
• More scalable than labor
• Think: Smart investments (i.e., real estate)

The Internet Revolution brought us:

3. Code/Technology Leverage (The Automator)
• Systems that work while you sleep (i.e., e-commerce)
• Fewer permissions needed
• Infinitely scalable

4. Media/Content Leverage (The Broadcaster)
• Your message working 24/7
• Anyone can start
• Unlimited reach potential
• Content that compounds (like writing on Linkedin ;-))

The game-changer?
• Digital leverage is permission-free
• Zero cost to replicate (build once, sell many times)
• Maximum impact when combined

This mastery of leverage has given me:
• Freedom to explore the world with my family
• Time to prioritize my wellbeing
• Focus on pursuing my purpose

A life of ´Total Wealth´.

True wealth isn’t just about money – it’s about living life on your terms.

And yes, this path is open to you too.

Use more leverage.


PS: Enjoy this? Follow Robin Coenen for more.


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