I learned this truth 20 years ago in Special Operations. It saved my businesses 100s of times. The most lethal mistake business owners and other leaders make:
– Assumptions. The Mother of all F-ups.
– The moment you think you know, you stop seeing.
– The second you assume, you become vulnerable.
That’s why, in Special Forces, we had a core principle:
“Clear your cache”
Before every mission:
• Forget what worked last time
• Question every belief
• Start fresh
Yesterday’s Success might just be tomorrow’s Failure.
Here are three rules I still use running 7-figure businesses and coaching high performers:
1. The Beginner’s Mind Rule
Every morning, ask:
“What if everything I believe about this is wrong?”
Simple. Uncomfortable. Powerful.
2. The Assumption Audit
List your top 3 “I know this for sure” beliefs
Then brutally challenge each one. (This will hurt)
3. The Reset Protocol
Every 90 days:
• Clear your strategic cache
• Question your systems
• Challenge your direction
I use this framework with clients now.
The battles are different:
• Creating true time freedom
• Breaking free from golden handcuffs
• Living an extraordinary life full of adventure
But the principle remains:
Your biggest breakthroughs hide behind your strongest assumptions.
• “I need to work harder” (Do you?)
• “This is just the way my life has to be” (Is it?)
• “I can’t change this” (Really?)
The most dangerous trap?
It´s not failure.
It’s success that stops you from seeing better possibilities.
Yes, you can:
– Benchpress over 100kg, like you used to
– Have epic adventures with friends
– Have time with your loved ones
And still make enough money.
No, you don´t:
– Need to think “WTF happened” every time you look in the mirror
– Need to feel guilty about all the time not spent with your kids
– Have to have low energy every day, dragging your body from deal to deal
There is another way.
What assumptions are holding you back?
Let´s talk.
PS: Enjoy this?
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