Dutch Special Ops Motto: ´Now or Never´. A bias for action. But what to do when Taking Action is hard? 👇




Without action, nothing happens, right?

Wrong. A lot happens.

Because the World is ever-changing.

So: not doing something is also an action.

But it might not be the change you want.

If you are out of shape and you keep up the same lifestyle:
Do you think your health will improve, stay the same…..or deteriorate?

Everything not growing…… is dying.

It’s a Universal Law.

So how do you bend the outcome to your desires?

You take action towards your goals.

But sometimes that is hard. I get that.

We know what to do…., but just don’t do it.
We hesitate.
We procrastinate.

This simple, 2 step- mental framework will help:

1. What is your Big Why?
Once you are clear on your real priorities, identify the Big Why.

Ask yourself 5 times: ‘But….why?’
Example:
“I want more money” →
“For a bigger house” →
“For family comfort” →
“To give my daughter better opportunities” →
“To show her my love” →
“To be loved and remembered”

Now that’s a ‘Why’ that moves mountains.

2. What are the costs of in-action?
This one is huge. We often neglect the ‘Opportunity costs’.

• The income not made and thus not accumulating over time.
• Your health deteriorating day by day
• Relationships not nurtured turn into lifetime regrets

Consider the price you are paying by not taking action.

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗧𝗿𝘂𝘁𝗵:
Every moment of inaction is actually an action.
An action against your dreams.
Against your potential.
Against your legacy.

The time is Now.
Or Never.

PS: Enjoy this? Follow Robin Coenen for more.


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