As a former Royal Dutch Special Forces Officer, I learned:Every military objective comes with a casualty forecast.We call it “acceptable losses.”




Ideally there are none. But that is not the reality.

Now I see successful high achievers making the same calculations.

Often without realizing it.

In business, you’re running operations too.

But are you doing the correct strategic assessment?

Your ´casualties´ might include:
• Physical reserves drained
• Mental status overstressed
• Family connections destroyed
• Life purpose lost

In the military, we never launched a mission without asking:
“Is this target worth the projected cost?”

But in your personal campaign for success:
Are you running this same calculation?

Or are you accepting casualties by default?

Think of your core assets that aren’t on your balance sheet:
• Time (non-renewable)
• Health (hard to recover)
• Relationships (irreplaceable)
• Purpose (mission-critical)

Critical Questions:
Is your objective worth the casualties?
Are they ´acceptable´ to you?

More importantly:

Are you even attacking the right target?

In both warfare and life, not every hill is worth taking.
– Choose your battles.
– Consider your casualties. Reduce Collateral Damage where possible.
– Protect your core assets.

The mission is yours to choose.

Make it worth the sacrifice.


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