In Special Forces, we had a saying: ‘You’re only as strong as your weakest link.’ What amazes me today?
I watch successful entrepreneurs ignore their weakest link:
Their life outside work.
Bet you’re crushing it in business right now.
– Revenue? Through the roof.
– Market share? Expanding.
– Team? Growing.
But let me share something I learned in Special Operations that might hit close to home:
Every elite unit has what we call a “vulnerability assessment.”
Not just checking weapons and tactics.
We check everything:
• Physical condition
• Mental state
• Team dynamics
• Equipment readiness
Miss one, and the whole mission fails.
Sound familiar?
I see this with the high achievers I coach:
• Crushing their business metrics
• Breaking revenue records
• Leading market innovation
But their personal vulnerability assessment?
Complete tactical failure:
• Health deteriorating silently
• Marriage running on autopilot
• Kids growing up with a stranger
• Purpose buried under meetings
• Adventure? What’s that?
In Special Forces, we’d never launch a mission with compromised resources.
Yet in business, you’re doing exactly that.
Every day.
Here’s your wake-up call, friend:
Your business success means nothing if your life foundation is crumbling.
Time for your real vulnerability assessment:
𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗵𝗲𝗰𝗸:
• Energy levels declining?
• Sleep quality dropping?
• Workout routine… what routine?
𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗦𝘁𝗮𝘁𝘂𝘀:
• Quality time or quick texts?
• Deep conversations or daily logistics?
• Present or just proximate?
𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁:
• Living your mission or just making money?
• Building a legacy or just a business?
• Creating memories or just meetings?
The solution?
Apply your business precision to your life:
Identify your weak links
Allocate resources (time/energy)
Execute with military precision
Monitor progress
Adjust tactically
Your business isn’t your only mission.
It’s just one objective in your larger life operation.
Time to strengthen ALL your links.
Your future self will thank you.
PS: Enjoy this?
Ready to build your own Epic Life?
Join my community of subscribers to the Epic Life Newsletter here>https://robin-coenen-newsletter.kit.com/53c375a1b4
