Most people see Failure wrong, and it keeps them stuck in a rut.Mistakingly, they think it looks like this:


Most people see Failure wrong, and it keeps them stuck in a rut.
Mistakingly, they think it looks like this:

FAILURE ← YOU → SUCCESS

As if success means running away from failure.
Moving in the opposite direction.

But after 20 years of building businesses,
Leading teams,
And failing spectacularly… 😂
I learned it actually works like this:

YOU → FAILURE → SUCCESS

Success isn’t on the other side of failure.
It’s through it.

Think of a guided missile:
(I learned this from Maxwell Maltz’s Psycho-Cybernetics)
It’s off course 99% of the time.
Constantly failing.
Constantly correcting.
Fail. Adjust. Fail. Adjust.
Until…
BOOM. Target hit.

That’s your brain’s goal-striving mechanism.
That’s how success actually works.

My personal scorecard:
• Failed in school, failed in University
• Failed business (mountain of debt)
• Failed Marine Officer Training
• Lost a shxt load of money in investing (tons and tons)

It would have been pretty bad. If I had stopped….

But the missile doesn’t care about being off course.
It cares about reaching the target.

Your job isn’t to avoid failure.

Your job is to:
• Fail faster
• Fail forward
• Fail intelligently

Pro tip:
The person who fails the most and keeps going, wins.

Planning perfectly?
Some of the unhappiest people I know are perfectionists.

A missile that never launches
Can’t hit anything.
A business that never starts
Can’t succeed.
A dream that never faces failure
Can’t become reality.

So today:
• Launch before you’re ready
• Welcome the failures
• Keep moving forward

Because success isn’t about being perfect.
It’s about being imperfect……, but very, very, very persistently.

Go get it!

PS: Enjoy this? Follow Robin Coenen for more.


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