A text message today made me think deeply: “Can my son intern at your company to learn marketing?” I was flattered. Then I laughed.
Here’s why:
For 20+ years, I’ve been “the marketing guy.”
• Built multiple companies
• Scaled businesses
• Crushed online marketing
• Generated serious revenue
Just one tiny detail:
In most cases, AI can now do it better. 😂
Market research? AI’s got it.
Product creation? AI nails it.
Value propositions? AI crushes it.
Copywriting? AI excels at it.
Coding? AI’s learning fast.
Soon, this 18-year-old intern will teach ME a thing or two.
And you know what?
I’m absolutely thrilled.
Because it forced me to ask:
What am I really good at?
What is my added value?
One of the answers surprised me:
80/20 thinking.
Not just in business.
In life.
Here’s what I mean:
The information for financial success?
It’s always been there.
Google could already tell you everything.
But the real questions are:
• How does business success fit into life success?
• What creates genuine contentment?
• What actually matters?
Because here’s what I’ve learned coaching successful executives and business owners:
• They don’t need more money
• They don’t really need more time
Sometimes they need more focus
And they always need more life energy.
Energy for:
• Playing with their kids
• Loving their partners
• Pursuing their passions
That’s my real skill:
Helping people find their 20% that creates 80% of their life satisfaction.
And then help implement.
Sometimes it’s:
• Shedding those extra kilos and reclaiming their vitality
• Breaking up with alcohol
• Redesigning their calendar
• Reimagining their priorities
Because success without energy is like having a Ferrari with an empty tank. 😉
So yes, AI will replace many of my marketing skills.
And that’s perfect.
To that 18-year-old intern:
Learn the marketing.
Master the AI.
But don’t forget to ask:
“What’s my 20%?”
In a world of AI, human wisdom becomes more valuable.
Not less.
And knowing your personal 20%?
That’s the ultimate competitive advantage in life.
What´s yours?
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