This question hits me like a ton of bricks.It fuels my motivation. Every time. 👇


This question hits me like a ton of bricks.
It fuels my motivation. Every time. 👇


“Who loses if you don’t Win?”

Because Life Success isn’t just about you.
Your choices create ripples.
Far beyond what you can see and think about day-to-day.

When you stay stuck in that soul-destroying 80-hour work week:
• Your health suffers
• Your spouse feels abandoned
• Your kids learn that “success” means being absent
• Your gifts (your purpose) to the world remain unopened

But flip that around.

When you win – truly win, on your own terms:
Your kids see what’s possible.
They learn that you can succeed WITHOUT sacrificing everything.
That health matters.
That relationships count.
That purpose is more important than status.

Your spouse gets their partner back.
Your family gets their leader back.
Your community gets an example of a different way.

Here’s what I learned as a Commando:
Mission success wasn’t just about the objective.
It was about the team.
The unit.
The larger purpose.
The families we helped.

Life’s the same way.

Your success creates a template.
You are showing a possibility.
A path for others to follow.

So when you’re tired.
When it feels too hard.
When you’re tempted to settle.
Ask yourself:
“Who loses if I don’t win?”
• Your family waiting for you to show up
• Your purpose asking to be lived
• All the lives you could touch. All the change you could create.

They all lose.

But more importantly:

They all win when you do.

This is your real Legacy.
Not money. Not status.
The lives you positively impact.

Ask yourself: Who loses if I don´t win at Life?

PS: Enjoy this? Follow Robin Coenen for more.


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