What you think matters in building a business:
– Competitive advantage
– Product market fit
– Scaling
What actually matters:
– Building something you love, so you’ll stick with it
– Starting with the end in mind: Freedom
– Thinking ‘Who,’ not ‘How’
Too often, I see owners building fancy prisons, only to later realize they crave Freedom.
The goal is Freedom.
Build backwards.
PS: Enjoy this?
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