“π—¬π—Όπ˜‚π—Ώ π— π—Όπ—»π—²π˜† 𝗼𝗿 π—¬π—Όπ˜‚π—Ώ π—Ÿπ—Άπ—³π—²?” The gun-wielding thug yells in the dark alley. Your family hides behind you. At that moment, the choice is crystal clear.




No hesitation.
No calculation.
No weighing of options.

Life wins. Every. Single. Time.

Funny how clarity finds us in our darkest moments.

Yet in the comfort of our daily lives, we make the opposite choice.

Again and again:
β€’ Sacrificing health for higher income
β€’ Missing family moments for “urgent” meetings
β€’ Choosing status over satisfaction

We chase:
β€’ The iPhone 18 (because the 17 is “outdated”)
β€’ The new car (because the neighbors upgraded)
β€’ More food than our bodies need (because we “deserve” it)

Here’s the paradox:
In a life-or-death moment, we’d give up every penny.
But in everyday life, we give up life for pennies.

I believe in “AND” not “OR”:
β€’ Success AND fulfillment
β€’ Wealth AND health
β€’ Achievement AND presence
β€’ Money AND meaning

But here’s the question for you:

If someone followed you for 24 hours, would they know what you value most?

Would your actions match your answers?

Because life isn’t threatening us with a gun.
It’s killing us softly – one missed moment at a time.

The good news?
Unlike that dark alley, we get to choose. Every single day.

So today, ask yourself:
“What life am I trading for what money?”

Because, unlike money, you can’t earn back time.

You can’t invest in missed moments.
You can’t compound lost memories.
Choose wisely.

Your life is literally on the line.

PS: Enjoy this? Follow Robin Coenen for more.


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